Content marketing strategy for McDonald’s
by QIAN XU Target audience · 5-30 year old children, students and young adults · They are interested in comsmics and animations. · They have a hobby for drawing and painting · They are fans of McDonald’s and have a love for food Brief outline · My idea is McDonald’s sponser a campign about cosmic awards on best drawing of McDonald’s and its products. · Participants can use their imagination to drawing, which will be considered as an important evaluation standard to win the awards. · The cosmic awards will need participants to post their pictures on twitter or instgram with a topic of # mc cos award# · McDonald’s official page will repost these paticipants picture and solicit opinion and set up “vote” function in the post. So all the followers will able to participate and they will get a coupon if they join the vote. · The winner of the campign will win a 1000 dollars and join