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Content marketing strategy for McDonald’s

by QIAN XU Target audience ·          5-30 year old children, students and young adults ·          They are interested in comsmics and animations. ·          They have a hobby for drawing and painting ·          They are fans of McDonald’s and have a love for food Brief outline ·          My idea is McDonald’s sponser a campign about cosmic awards on best drawing of McDonald’s and its products. ·          Participants can use their imagination to drawing, which will be considered as an important evaluation standard to win the awards. ·          The cosmic awards will need participants to post their pictures on twitter or instgram with a topic of # mc cos award# ·    ...

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