Content marketing strategy for McDonald’s
by QIAN XU Target audience · 5-30 year old children, students and young adults · They are interested in comsmics and animations. · They have a hobby for drawing and painting · They are fans of McDonald’s and have a love for food Brief outline · My idea is McDonald’s sponser a campign about cosmic awards on best drawing of McDonald’s and its products. · Participants can use their imagination to drawing, which will be considered as an important evaluation standard to win the awards. · The cosmic awards will need participants to post their pictures on twitter or instgram with a topic of # mc cos award# · ...