Harvey’s vs Hero Burgers on Facebook
As we compare these two brands on Facebook, Harvey’s have
more followers than hero burgers. If we talk about the content they post,
Harvey’s just post about their new deals on meals on special occasions so, Harvey’s
use 50/50 rule a little often. on the other hand, Hero Burgers posts about
their brand awareness and their new store looks and as well as their deals on
their burgers and other foods so, I can say that hero burgers use 50/50 rule
more often than Harvey’s. Here I will post most liked pictures of each brand:
Harveys Burgers
Hero Burgers
Here is some keyword that are used by Harvey’s on Facebook, 2 burgers for 6 bucks, Chocolate Milkshake. Hero burgers use
their different keywords, Hero Chicken Parmesan Sandwich,
Angus beef burger. I have already included
the two most successful posts of both brands and I would like to describe some
points about them, Harvey’s posted a video about using pure Canadian beef in
their foods and that post got 2.3 k likes and 294k views and 254 comments, and
that was most successful post on their page among first 25 posts. On the other
hand, Hero Burgers posted a picture about their new menu option that is, build
your own burger and that post got 303 likes and 7 comments and that was quite
most successful post on their page among recent 25 posts. The popularity of
those two posts, I think the Harvey’s post was popular because, they were
showing their customers the quality of beef they use in their burgers so,
customers get know that they are getting good beef burgers. The Hero Burgers
was successful in that post because, it brings a new deal for their customers
that will allow them to customize their burger so, it became popular among
their customers. If we compare these two brands in case of popularity on
Facebook then we can say Harvey’s is doing better than Hero burgers because,
Harvey’s got 189,785 likes, 179,426 followers and average 12 shares on their
Facebook page. Whereas, Hero burgers only got 15,734 likes, 15,413 followers
and average 5 shares on their Facebook page.
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