Harvey’s vs Hero Burgers on YouTube
By
analyzing two brands on YouTube, I got some idea about what they want to show
their audience, Harvey’s show about their new burger collections and upcoming
deals in their stores and Hero Burgers also tries to promote their products on
YouTube. As per their available data, Harvey’s post a video on their channel after a month whereas Hero Burgers post a
video after 1 year on average that’s quite long time. Here I can show
screen-shorts of their best video, one for each brand and will also provide
link to those videos:
Harvey's Burgers
https://www.youtube.com/watch?v=inMyTbLDNqY
Hero Certified Burgers
https://www.youtube.com/watch?v=rk1MUk07iII
Harvey's Burgers
https://www.youtube.com/watch?v=inMyTbLDNqY
Hero Certified Burgers
https://www.youtube.com/watch?v=rk1MUk07iII
Those two
videos were popular among their customers because Harvey’s is introducing a new
beverage for $1.89 and attracts their customers so, that videos got successful
on their YouTube page and it got 422,871 views and 3 likes. On the other hand,
Hero Burger’s video was popular among their customers because they were
introducing their new signature burger and attracted the viewers and got 11,422
views and 2 likes, that was most successful video on their page among other
videos. If we talk about the videos posted by both brands on their pages and
number of their subscribers, Harvey’s got 273 subscribers and 15 videos posted
on their page whereas, Hero Burgers got 58 subscribers only and 16 videos
posted on their page. It seems that Harvey’s is doing well on YouTube as
compare to Hero Burgers.
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